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ALWYZ US NVRTHEM is an innovative clothing line established in 2014 by Justin Parker and Ryan Parker. Both founders hail from inner-city backgrounds and have been deeply influenced by urban culture. Their passion for fashion began in their middle and high school years, where they admired various brands and the powerful messages they conveyed within the culture. This inspired them to create a brand that resonates with their lifestyle.

The name ALWYZ US NVRTHEM reflects their commitment to hard work and dedication in everyday life. "ALWYZ US" embodies a philosophy of maintaining focus, positivity, and resilience in the face of adversity—emphasizing the importance of perseverance regardless of the outcome. Meanwhile, "NVRTHEM" encapsulates their determination to rise above negativity and not allow external influences to hinder their motivation or winning mindset. The name itself carries a powerful resonance, instilling confidence in those who embrace it.